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Ad Budget Calculator

Plan your marketing spend and forecast results. Estimate clicks, impressions, and revenue based on your goals.

Budget Configuration

Smart Planning for Your Ad Spend

Whether you are launching a new product on Facebook or running a search campaign on Google Ads, having a clear budget plan is the first step toward profitability.

Our Ad Budget Calculator helps you break down your total investment into manageable daily spends and uses your performance benchmarks (CPC and CPM) to forecast how much traffic and reach you can expect.

Click-Focused Plan

If you have $1,500 for the month and an expected $0.75 CPC, you can aim for 2,000 clicks. This calculator helps you see that you need a $50 daily budget to sustain that pace.

Reach-Focused Plan

Running a video awareness campaign with $2,000 over 10 days? At a $10 CPM, you can forecast 200,000 impressions with a $200 daily spend.

How to Use the Budget Planner

1

Set Your Total

Enter the total amount you are willing to spend and the number of days your campaign will run.

2

Input Benchmarks

Add your target CPC or CPM. If you don't know them, use $1.00 as a safe starting point for most social platforms.

3

Analyze Results

Review the daily and weekly spend requirements to ensure they align with your business cash flow.

4

Forecast ROI

Optionally add your Conversion Rate and Average Order Value to see estimated revenue and ROAS.

Related Marketing Tools

CPC Calculator

Calculate cost per click.

CPM Calculator

Calculate reach costs.

ROAS Calculator

Measure ad profitability.

Frequently Asked Questions

How do I calculate daily ad budget?▼
Simply divide your total campaign budget by the number of days the campaign will run. For example, a $1,000 budget for 30 days results in a daily spend of $33.33.
What CPC should I use for estimates?▼
Look at historical data from your previous campaigns or use industry benchmarks. Google Ads often ranges from $1 to $3, while Facebook can be $0.50 to $1.50 depending on the niche.
CPC vs CPM for budgeting?▼
Use CPC (Cost Per Click) if your goal is traffic and conversions. Use CPM (Cost Per Mille) if your primary goal is brand awareness and reaching as many people as possible.
How accurate are these estimates?▼
These are mathematical projections based on your inputs. Actual performance depends on ad creative quality, competition, and landing page conversion rates.
How do I estimate conversions?▼
Multiply your estimated clicks by your expected conversion rate (CVR). If you expect 1,000 clicks and have a 2% CVR, you can estimate 20 conversions.
What is a good conversion rate?▼
A standard ecommerce conversion rate is between 1% and 3%. High-performing landing pages for lead generation can often reach 5% to 15%.
How to choose AOV?▼
AOV (Average Order Value) is your total revenue divided by the number of orders. Use your store's historical average to make the ROAS forecast more accurate.
Is my data stored?▼
No. All calculations are performed in your browser. We never see or store your budget, revenue, or performance figures.